Are you a tourism marketer trying to get bloggers to write about your destination? If you are now struggling to get bloggers and social media influencers to write about your destination, you've probably figured out that It's a lot more complicated than you might have originally thought. Gone are the days when you could treat bloggers as amateur writers simply looking for "free vacations". The reality today is that it is harder than ever to get folks to write about you and that's even more true if you fall outside of the 1% of destinations like Hawaii, Chicago, New Orleans, or even Detroit that people already want to tell people about.
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- Written by: James Hills
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Creating content that ranks highly in search engine results can be daunting for business owners. Understanding what works and doesn’t work when it comes to creating blog content is essential if you want your website to stand out from the competition and make an impact on potential customers. Unfortunately, many SEO agencies position themselves as wizards - rather than chefs and artists. While there are clearly components of website content optimization that may seem magical and are devoted entirely into hacking algorithms, the core concepts are pretty simple. Unfortunately, few search engine optimizers spend the time to communicate this properly to management. In this article, we’ll try to resolve that as we explore some key points business owners need to know about creating blog content that ranks well with search engines.
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- Written by: James Hills
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Read more: What Business Owners Need To Know About Creating Blog Content That Ranks
Artificial intelligence (AI) has revolutionized how we write and publish articles. AI-generated content can be used to create engaging, thought-provoking pieces that attract readers worldwide. But what if you want your AI-generated article to sound as human-like as possible? This discussion is about more than merely evading "AI writing detector" software and more about writing better content that allows you to connect with your audience better and in a way that ultimately will be rewarded in search algorithms to send you more of an audience that is eager to read what you have to say.
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- Written by: James Hills
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Read more: What A Writer Can Do To Ensure An AI Generated Article Is As Human Like As Possible
Blogger fams are all the rage right now and I have been on my fair share of them through Man Tripping. Most of them are fantastic experiences where I get to network with fellow bloggers and social media "gurus" while producing valuable social media content for the destinations. Almost every trip that I have been on though could have made a greater impact for the destination by following these five tips.
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- Written by: James Hills
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Read more: Five Tips for Planning an Awesome Blogger Fam Trip
There are a lot of times when we focus on national brands with massive potential reach and geography isn't important. However, it's also important to think about how to reach local people through social media and blogger relations too. After all, chances are that your business thrives on people coming into your restaurant, bar, or shop and telling their friends how great you are. But how do you make that work for you online? That's the challenge.
Start By Making a Plan
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- Written by: James Hills
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Read more: How To Plan Impactful Local Blogger and Influencer Events
Sweepstakes can be scary and complex since they often require complex rules and that means legal needs to be involved. Surprise and Delight campaigns on social media though can be super easy to execute if you follow the steps below. NOTE: Social Media policies on different networks may change at any time. We always encourage you to consult you legal counsel before accepting any advice but this document should help you in that conversation.
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- Written by: James Hills
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Read more: How to Run a Surprise and Delight Campaign on Twitter, Instagram, or Facebook
Blogging often has a high turnover because honestly it is a lot of work and it isn't something sustainable for a lot of people. As such, there are alway new bloggers, YouTubers, and podcasters rising up through the ranks looking to make a name for themselves. While some simply want to write about things they love in their own life, at some point they all try to figure out how to work with brands effectively. In this article, (which goes along with my talk at the San Diego Travel Festival) I'll try to explain my top 10 things that a startup blogger or podcaster can do to get noticed by brands.
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- Written by: James Hills
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Read more: 10 Things a Startup Blogger can Do to Get Noticed by Brands
