# How To Make Sure Your Sponsored Content Still Has Soul

*By James Hills, flowmediamarketing.com — Updated January 2023*

I'll admit it ... I was once a firm advocate of the "old way" of doing PR. You know, that practice of reaching out with what you know is an earth-shattering piece of news and hoping that the media would be willing to write about it and share how awesome your brand is. Sadly those days are long over and we live in a new media paradigm where professional media organizations have been largely replaced with bloggers and even those that still exist tend to rely heavily on sponsored content.

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                    Written by: James Hills

        Last Updated: 21 January 2023


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*Source: [How To Make Sure Your Sponsored Content Still Has Soul](https://flowmediamarketing.com/articles/how-to-make-sure-your-sponsored-content-still-has-soul.html) — flowmediamarketing.com*