Blogger fams are all the rage right now and I have been on my fair share of them through Man Tripping. Most of them are fantastic experiences where I get to network with fellow bloggers and social media "gurus" while producing valuable social media content for the destinations. Almost every trip that I have been on though could have made a greater impact for the destination by following these five tips.

 

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Read more: Five Tips for Planning an Awesome Blogger Fam Trip

There are a lot of times when we focus on national brands with massive potential reach and geography isn't important. However, it's also important to think about how to reach local people through social media and blogger relations too. After all, chances are that your business thrives on people coming into your restaurant, bar, or shop and telling their friends how great you are. But how do you make that work for you online? That's the challenge.

Start By Making a Plan

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Sweepstakes can be scary and complex since they often require complex rules and that means legal needs to be involved. Surprise and Delight campaigns on social media though can be super easy to execute if you follow the steps below. NOTE: Social Media policies on different networks may change at any time. We always encourage you to consult you legal counsel before accepting any advice but this document should help you in that conversation.

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Read more: How to Run a Surprise and Delight Campaign on Twitter, Instagram, or Facebook

Blogging often has a high turnover because honestly it is a lot of work and it isn't something sustainable for a lot of people. As such, there are alway new bloggers, YouTubers, and podcasters rising up through the ranks looking to make a name for themselves. While some simply want to write about things they love in their own life, at some point they all try to figure out how to work with brands effectively. In this article, (which goes along with my talk at the San Diego Travel Festival) I'll try to explain my top 10 things that a startup blogger or podcaster can do to get noticed by brands.

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As a travel blogger at ManTripping.com, this is something I have wondered about for a while - what exactly are the travel brands looking for from me and why are they sending me on "free" trips, sending swag, and inviting me out to dine at fancy restaurants. It seems like a strange question to ask since I simultaneously represent brands as a PR and Social Media representative doing exactly the same things I wonder why others are doing for me.

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Read more: What are Travel Brands Looking for When Working With Bloggers

I'll admit it ... I was once a firm advocate of the "old way" of doing PR. You know, that practice of reaching out with what you know is an earth-shattering piece of news and hoping that the media would be willing to write about it and share how awesome your brand is. Sadly those days are long over and we live in a new media paradigm where professional media organizations have been largely replaced with bloggers and even those that still exist tend to rely heavily on sponsored content.

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Read more: How To Make Sure Your Sponsored Content Still Has Soul

Paragliding and Social Media aren't typically thought of as the same, but when you consider that both are activities that combine art and science, things start to make sense. 

I recently spent some time observing people at the Torrey Pines Gliderport in San Diego as they participated in the absolutely amazing and beautiful sport of paragliding. 

However, after watching and talking with some of the guys it made me think about how their success was similar to what was needed to make a successful social media experience so I decided to take some notes to share.

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Read more: Five Social Media Lessons You Can Learn from Paragliders

  1. How to Manage Multiple Instagram Accounts On A PC
  2. Please Don't Change the Sweeps or Contest Rules
  3. How To Make Sure Your Sponsored Content Still Has Soul

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