While Press Ranger can be used by itself, we are actually using it to maximize the existing investment that we made in hiring a PR contractor. Instead of having him scrape hundreds of media websites to build an outreach list, now he can spend his time focused on doing what he does best - creating interesting stories about our brands and sharing them with media who we hope will share them with an audience interested in booking cruises, resorts and tours!
In the past few months that we've been using Press Ranger, I've discovered it to be an invaluable tool for connecting with media opportunities, finding opportunities, and sending out press releases. This platform has transformed how we handle media outreach, making it possible to build meaningful connections with journalists without the overhead of a traditional PR agency. With access to over 500,000 journalist profiles and 200,000 podcast contacts, it's become our go-to resource for media outreach.
Here's some of the ways that travel advisors and other travel brands such as DMO, hotel, attraction, and travel marketers can use this media tool to support their public relations efforts too.
4 Ways Travel Advisors Can Leverage Press Ranger
Nothing is fast or easy when it comes to developing a media outreach program. This is a slow, methodical process that requires you to commit it something over the long term. Don't just assume you'll signup for Press Ranger and start getting media mentions the next week. That CAN HAPPEN but the true power is in building a sustained effort where each story builds on the next to the point where reporters start to see other stories about your business and begin to contact you directly.
It takes time and a bit of luck to get there but here are five things that every travel marketer can do to get more media exposure using Press Ranger like we have ...
1. Create Targeted Media Lists for Your Specialty
Building targeted media lists is the foundation of effective PR outreach for travel advisors. Instead of sending generic pitches to every travel writer you can find, Press Ranger helps you identify journalists who are actively covering your specific niche in the travel industry. This targeted approach not only improves your success rate but also helps you build meaningful relationships with writers who genuinely care about your area of expertise.
How to do it:
- Navigate to the "List" or "Media Database" sections
- Enter your specialties (e.g., "luxury travel," "tourism," "Caribbean", "cruises")
- Use the filters to narrow down journalists by location, keywords, role, and even social media handles.
- Save different lists for each of your focus areas.
- Export these lists to CSV for your records or use them directly in Press Ranger.
For example, if you specialize in Italian villa rentals, you can create a focused list of journalists who specifically cover luxury European travel and Italian tourism.
By maintaining focused media lists, you'll be able to reach out to the right journalists at the right time with relevant story ideas that align with their interests.
2. Develop Seasonal Story Opportunities
Timing is everything in travel media coverage, and being proactive about seasonal opportunities can significantly increase your chances of being featured. Press Ranger can help you stay ahead of seasonal coverage by helping you identify and connect with journalists while they're still in the planning stages of their stories. For instance, while you might not always pitch reporters from Duluth or Lansing, during Wave Season these cold-weather markets are looking for stories about trends in the Caribbean travel market since their communities are looking to get out of the cold and warm up.
This early awareness gives you a competitive advantage in securing media coverage, so start 3-4 months early and start building a relationship so that you are at top of mind once they are ready to contact you as an expert source that they can trust.
3. Leverage the AI Outreach Feature
The AI outreach capability in Press Ranger transforms how travel advisors can approach media pitching. Instead of spending hours crafting individual emails, the platform's AI assistant helps you create personalized, relevant pitches that resonate with each journalist's interests and writing style. This technology allows you to scale your outreach while maintaining a personal touch.
Best practices:
- Start with the "Profile Setup" section:
- Upload your bio
- List your areas of expertise
- Include past media mentions
- Add your professional certifications
- Use the AI writing assistant to:
- Write a Press Release about your campaign
- Draft an email template you can use to reach out to Journalists
- Crawl our database of Journalists to find relevant writers, brands, influencers, and more
- Create a contact list of everyone that is likely to cover your campaign
- Adjust your approach based on engagement metrics
Consistently using the AI outreach feature while adding your personal expertise and insights will help you maintain regular media contact without overwhelming your schedule.
4. Distribute Press Releases Through the Newswire Service
Press Ranger's newswire service provides travel advisors with a powerful tool to broadcast their news to a wider audience. Whether you're announcing new destination specialties, industry certifications, or unique travel packages, the platform handles all aspects of press release distribution. Their service ensures your news reaches relevant media outlets, industry publications, and online news platforms with just a few clicks.
How to maximize the newswire service:
- Write compelling press releases focusing on newsworthy announcements
- Use the platform's analytics to track press release performance
- Include relevant multimedia assets to increase pickup rates
- Target specific geographic regions or industry sectors
- Monitor media pickup and engagement through the dashboard
The newswire service complements your direct media outreach efforts, helping you achieve broader coverage while maintaining control over your message and timing.
Pro Tips For Travel Brands Seeking PR Success
While Press Ranger provides powerful tools for media outreach, success requires consistent effort and strategic thinking. Here's how to maximize your investment: While Press Ranger provides powerful tools for media outreach, success requires consistent effort and strategic thinking. Here are key practices that will help maximize your results:
Time Management and Consistency
- Dedicate specific time blocks for media outreach (we recommend 2-3 hours per week)
- Regularly update your expertise profile as you gain new certifications or specialties
- Focus on quality over quantity in your outreach, taking time to craft meaningful pitches
Leveraging Platform Features
- Use the platform's analytics to track and refine your approach
- Take advantage of the export feature to integrate media lists with your existing marketing tools
- Use Press Ranger's tracking tools to time your follow-ups perfectly
Building Authentic Connections
- Always personalize your pitches, even when using AI assistance
- Focus on building genuine relationships rather than just securing quick hits
- Be patient and consistent in your outreach efforts
Remember, while Press Ranger streamlines the process of connecting with media, it's not a magical solution that guarantees immediate coverage. The key is to use it consistently and strategically, focusing on building genuine relationships with journalists and providing valuable expertise.
Ready to enhance your media presence? Signup for Press Ranger today and use our exclusive coupon code MANTRIPPING20 to save 20% on your Press Ranger subscription from January 28, 2025 through February 28, 2025. This opportunity to amplify your travel advisor business is just a click away.
