Marketing Articles

Last night I was in a discussion about some of the techniques that I've been using to help my travel blogs recover quickly from Google's HCU and other associated core updates over the past year or two. The reality is there is no quick solution, it takes a LOT of hard work. However, as experts in your field - which I assume most of you are since this site specifically targets travel advisors and tourism marketers, not just random dudes in their basement chasing algorithms - you've already got the knowledge. The key now is applying it fast in an interesting way. To show how this can work I decided to share a trick that I frequently use to move fast and produce a high volume of great content. I use AI to expand on my thoughts.

Details: Written by: James Hills; Last Updated: 02 February 2025; Hits: 37

Are you a travel advisor looking to stand out in an increasingly digital marketplace? We're excited to announce the upcoming release of "From Content To Conversion, Turning Photos, Videos, and Words Into Sales: Mastering Content Marketing for Travel Advisors," that you can download for free below. The comprehensive ebook is the perfect companion to James Hills's highly anticipated presentation on the same subject at Host Week 2025 held on 1/31/2025.

Details: Written by: James Hills; Last Updated: 02 February 2025; Hits: 257

Here at Flow Media Marketing and our other travel brands, including Flow Voyages as well as ManTripping and CruiseWestCoast, we've been using a secret weapon to boost our media profile. Press Ranger is a start-up tool that was created specifically for folks like myself with limited time and limited budget but who have interesting stories to tell. I've personally used several other media database tools like Cision, Meltwater, and MuckRack and while those companies are all good in different areas - none of them were ever intended to be used by small and mid-sized businesses. Press Ranger on the other hand is the brainchild of a serial entrepreneur who saw an opportunity to give folks like us a leg up! That's why I'm so excited to share some of the ways that we use it with our Travel Advisor friends (though it can be used by other businesses as well of course).

Details: Written by: James Hills; Last Updated: 18 January 2025; Hits: 88

Are you a tourism marketer trying to get bloggers to write about your destination? If you are now struggling to get bloggers and social media influencers to write about your destination, you've probably figured out that It's a lot more complicated than you might have originally thought. Gone are the days when you could treat bloggers as amateur writers simply looking for "free vacations". The reality today is that it is harder than ever to get folks to write about you and that's even more true if you fall outside of the 1% of destinations like Hawaii, Chicago, New Orleans, or even Detroit that people already want to tell people about.

Details: Written by: James Hills; Last Updated: 21 March 2023; Hits: 1449

Creating content that ranks highly in search engine results can be daunting for business owners. Understanding what works and doesn’t work when it comes to creating blog content is essential if you want your website to stand out from the competition and make an impact on potential customers. Unfortunately, many SEO agencies position themselves as wizards - rather than chefs and artists. While there are clearly components of website content optimization that may seem magical and are devoted entirely into hacking algorithms, the core concepts are pretty simple. Unfortunately, few search engine optimizers spend the time to communicate this properly to management. In this article, we’ll try to resolve that as we explore some key points business owners need to know about creating blog content that ranks well with search engines.

Details: Written by: James Hills; Last Updated: 21 March 2023; Hits: 1228

Artificial intelligence (AI) has revolutionized how we write and publish articles. AI-generated content can be used to create engaging, thought-provoking pieces that attract readers worldwide. But what if you want your AI-generated article to sound as human-like as possible? This discussion is about more than merely evading "AI writing detector" software and more about writing better content that allows you to connect with your audience better and in a way that ultimately will be rewarded in search algorithms to send you more of an audience that is eager to read what you have to say.

Details: Written by: James Hills; Last Updated: 19 March 2023; Hits: 978

Have you ever stopped to think if the piece of content that you’re reading was written by Artificial Intelligence (AI)? We live in a world where AI is becoming increasingly prevalent, and it can be hard to know when its influence begins and ends. In this article, we will uncover how you can identify whether or not something has been written by an AI-powered program.